Cookie Policy

This Cookie Policy explains how Gehrmans Musikförlag AB (“Gehrmans”, “we”, “us”) uses cookies and similar technologies on the website www.gehrmans.se. The policy explains what types of cookies are used, why they are used, and how you can manage your preferences.

Gehrmans uses Shopify as the technical platform for its website and e‑commerce. Shopify provides cookie and privacy management features as part of its GDPR tools. In accordance with applicable data protection and electronic communications legislation, including the General Data Protection Regulation (GDPR), we are required to inform you about how cookies are used and give you the opportunity to control them.

1. What is a cookie?

A cookie is a small text file that is stored in your browser or on your device when you visit a website.

Cookies are used for various purposes, including:

  • Enabling technical functions
  • Remembering choices and settings
  • Analyzing usage and traffic
  • Improving and developing the website
  • Providing relevant content and recommendations
  • Enabling marketing

Shopify also stores certain session data, such as shopping cart IDs and settings, to ensure the website and e-commerce function correctly, for example, for the shopping cart, login, and checkout.

We also use similar technologies, such as:

  • Pixel tags / Web beacons
  • Local storage
  • Tracking scripts and technical calls that function similarly to cookies
2. What types of cookies we use

We use both first-party cookies (set by Gehrmans/Shopify) and third-party cookies.

2.1 Necessary cookies

These cookies are essential for the website and e-commerce to function correctly.

They are used for, among other things:

  • Shopping cart management
  • Login and user sessions
  • Secure payment
  • Saving basic website setting
  • Remembering cookie settings

These cookies cannot be disabled.

2.2 Functionality cookies

These cookies are used to improve functionality and user experience, for example, to:

  • Remember settings between visits
  • Save user preferences
  • Manage language and filtering choices
  • Customise website functionality

2.3 Analysis and development cookies

With your consent, we use cookies for analysis and statistics to improve the website.

This may involve the collection of, for example:

  • Pages visited
  • Time spent on different pages
  • Clicks, scrolling, and navigation patterns
  • Technical information such as browser, device, and IP address
  • Anonymised usage patterns and heatmaps

2.4 Marketing and tracking cookies

With your consent, these cookies are used to:

  • Display relevant ads
  • Measure the effectiveness of marketing efforts
  • Create target audiences
  • Customize content based on previous visits

Such cookies may come from, for example:

  • Google (Analytics, Ads, Tag Manager)
  • Meta/Facebook
  • LinkedIn
  • Email and communication tools

Marketing cookies are only used if you have given your consent.

3. Why We Use Cookies

Cookies are used for the following general purposes:

  • Functionality and Security: To ensure that the website and e‑commerce function correctly
  • Analysis and Statistics: To understand how the website is used and to improve the user experience
  • Personalization: To adapt content and functionality
  • Marketing: To provide relevant communication and information
4. Consent to cookies

When you visit gehrmans.se, a cookie banner is displayed where you can:

  • Accept all cookies
  • Reject all non-essential cookies
  • Make detailed choices per cookie category

Your settings are saved and can be changed at any time via the cookie settings.

5. How you can manage cookies yourself

You can also choose to:

  • Change or withdraw your consent via our cookie banner
  • Delete cookies in your browser
  • Completely block cookies in your browser settings

More information on how to manage cookies in different browsers can be found here:

6. Cookies and Personal Data

Some cookies may involve the processing of personal data.

For more information about:

  • Your rights
  • Legal basis for processing
  • How long personal data is stored
  • How to request erasure or a register extract

Please refer to our Privacy Policy.

7. Third party that may set cookies via our website

Through our technical integrations, the following parties may set cookies, depending on your consent:

  • Shopify
  • Google
  • Meta/Facebook
  • LinkedIn

These parties process data in accordance with their respective privacy policies and applicable laws.

8. Changes to the Cookie Policy

We may update this cookie policy due to changes in:

  • Legislation
  • Technical platforms or tools
  • Our own services or features

The latest version will always be available on this page.

9. Contact

If you have any questions about cookies or privacy, please feel free to contact us:

Gehrmans Musikförlag AB

Email: info@gehrmans.se